In 1994, Raaja Kanwar after completing his management degree from Drexel University, USA returned to India and chose to lead Apollo Group's diversification plans instead of his natural progression into the tyre business. True to his nature of thinking differently his vision "Nurturing entrepreneurship through partnership" resulted in a leather startup in 1995. He selects individuals who share his value systems and have a passion for business but lack the resources to take their businesses to the next level.
One such story chapter started when Shiraz Askari left his small business after meeting him and took over the responsibility of the leather business. It is working wonderfully well, a leather entrepreneur's experience backed with all the imaginable financial and infrastructural support of a strong group.
But individuals are not important unless backed by a competent team. We train our teams to think independently and differently, this is reflected in our business approach. Our merchandisers, production and quality teams are trained to listen to our customers, respond promptly and work ethically. End result, we created an organization that is known as a great place to work along with a hugely satisfied customer base.
We spend months ethically sourcing and testing the raw materials from around the world. We visit raw skin suppliers and build strong personal relationships with them to understand how a particular skin origin may behave on tanning and treatment. Once we find the right feel, we test it to find the perfect thicknesses - one that allows the product to hold its structure on ageing and usage. This best fit, hands-on approach is the most effective way to ensure product integrity at every level. As an added assurance we have stringent quality and workplace compliancy.
We do not have a sales team! Most of our customers come through recommendations and word of mouth publicity. With an emphasis on design research and constant product development, we have been able to build a repertoire for a delivering inspiration and a superior product experience to our clients. Happy with our leather garment deliverables our clients pushed and we grabbed the opportunity to add new product categories. A couple of years ago we also started producing bags & belts.
Every product we ship is treated, sometimes by hand and crafted to meet the specifications of our clients. Our products are created using state of the art production units set up by trained technicians. Our team of skilled craftsmen and professionals ensures that each product is delivered in a timely manner after undergoing rigorous quality assessment tests. With an annual production capacity of 200,000 garments, 150,000 bags and 600,000 belts we run some of the best factories in our parts. The production is carried out on heavy-duty machines in socially audited and compliant facilities.
We have consistently worked towards creating an environment that is honest, transparent, socially responsible and committed towards delivering quality leather products world over. We have taken care to ensure the highest quality of leather garments and accessories leave our factories. We also believe our customers have the right to know what their products cost and we have no hesitation to reveal our true costs. We believe that's how partners work. Visit us and we would be happy to show you around.